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March 18, 2010
9:00 a.m. - 4:00 p.m.
Cook Hall - Saint Louis University
Program Summary: This workshop will present powerful and cost effective search engine optimization techniques in a non-technical manner; appropriate for anyone interested in profiting from e-business. Individuals will observe that to attract customers to one's website, you need to have it rank high on search engines, as online individuals generally see the top websites that the search engines list. However, the reality remains that competition for top search engine slots is quite intense. To address this issue, participants will learn how to strategically leverage social media to generate more website traffic and better online visibility. Topics will include improving the volume and quality of website traffic, content editing, site design, and keywords . Approved for .6 CEU's - Certificate of Completion in Search Engine Marketingavailable upon successful completion of a proficiency examination.
Walk Away Understanding:
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How to Obtain High Search Engine Visibility at Little or No Cost-The "Organic Formula"
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How to Optimize Your Website to Outrank Your Online Competitors
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How to Increase Online Visibility and Traffic by Leveraging Social Media
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The Top Key Words that Are Utilized to Find You Online
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Discover how you’re leaving money on the table when it comes to social media and SEO
Presenter: Nitish Singh, Ph.D., John Cook School of Business- SLU & Patricia Hughes founder and President of ePlus Marketing, LLC
More details and to register for Search Engine Marketing Workshop
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