Beyond Website Localization
There are several levels of site design when developing
a site for an International audience. The first level
and first step many companies take is just translating
one or more pages of their site. The highest level of
customizing a Web site to fit the target audience is
so well done that when a site visitor from the target
country views the site they are not aware that the site
was created in the United States. This is known as culturally
customized.
Dr. Arun Pereira, co-author of The Culturally Customized
Web Site has recently partnered with ePlus Marketing
to provide consultation for our clients. (Read
the recent press release). For our clients that
truly want to have every aspect of their site customized
to fit the culture of the targeted country we will engage
the assistance of Dr. Pereira.
Dr. Pereira has studied 5 major values of a country
and studied Web sites that incorporate these values
into the site. The values are:
• Individualism-Collectivism
• Power Distance
• Uncertainty Avoidance
• Masculinity-Femininity
• Low-High Context
Marketers that understand these values and utilize
Web features that are consistent with these five values
will enhance a site visitor’s attitude, ease-of-use,
and purchase intentions.
To learn more download an overview of Dr. Pereira’s
book. You can purchase the book on the right.
Contact us today and learn
how we can assist you in developing and marketing your
site internationally. Also learn more about Web
globalization and International Search engine optimization,
SEO.
|
