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GlobalSpec Distributor Buying Trends Survey: Respondents were asked how and why they choose to work with distributors, what they find important in a relationship with a distributor, the quality of distributor online marketing efforts and other questions. The survey respondents included engineers, technical buyers, scientific professionals and other members of the engineering, industrial and technical communities.

MarketingSherpa's Marketing Wisdom for 2008:

·101 stories and lessons
·Dozen of real-life test campaign lessons and tips
·3 major trends

Culturally Customized Website: Consumers take action and make decisions based on culture. Web sites that are customized to match a target audience's culture are more successful. Find out how to make your site more culturally customized.

MarketingSherpa's 2007 Wisdom Report: Marketers from 110 organizations contributed test results and lessons-learned stories for our fifth annual Wisdom Report, including: BMW, Motorola, GMAC and Savvy Tot:




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