| •GlobalSpec
Distributor Buying Trends Survey: Respondents were
asked how and why they choose to work with distributors,
what they find important in a relationship with a distributor,
the quality of distributor online marketing efforts
and other questions. The survey respondents included
engineers, technical buyers, scientific professionals
and other members of the engineering, industrial and
technical communities.
•MarketingSherpa's
Marketing Wisdom for 2008:
·101 stories and lessons
·Dozen of real-life test campaign lessons and
tips
·3 major trends
•Culturally
Customized Website: Consumers
take action and make decisions based on culture. Web
sites that are customized to match a target audience's
culture are more successful. Find out how to make your
site more culturally customized.
•MarketingSherpa's
2007 Wisdom Report:
Marketers from 110 organizations
contributed test results and lessons-learned stories
for our fifth annual Wisdom Report, including: BMW,
Motorola, GMAC and Savvy Tot: |
