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Marketing Wisdom for 2008

  • 101 stories and lessons
  • Dozens of real-life test campaign lessons and tips
  • 3 major trends

In Their Own Words, MarketingSherpa Readers Cover Every Aspect Of Marketing

The sixth annual edition of our Wisdom report, features 101 stories and lessons learned from MarketingSherpa's readers, all in their own words. As in previous years, the Editorial team spent many hours poring over the hundreds of submissions, narrowing them down to the ones featured in this report. It wasn't an easy task because we could tell how much time and effort many marketers put into their quotes.

The topics covered in this year's Marketing Wisdom for 2008 touch every aspect in marketing � the old tactics (direct mail, advertising), the new ones (Web 2.0, mobile marketing) and everything in between (email, search, lead generation, customer service).

To serve as inspiration, this year's report features dozens of real-life test campaign lessons and tips. Not all of them are big-sky ideas. In fact, it's often the little ones that bring large payoffs.

Download PDF here.




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