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Solutia - Vydyne

Solutia’s Vydyne site was created as a lead generation and sales support site. It was first developed to market in North America and China.

Four months after the site launch, it was proving to be extremely successful. Compared to the old site, it produced 97% more unique visitors and over 300% more visitors for China and Germany. The site's conversion ratio increased as well by 700%. All of the improvements statistics were prior to any additional search engine optimization or marketing.




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