The First Step in SEO & Internet Marketing -
Getting Site Traffic
Search engine optimization (SEO) and
search engine marketing (SEM) is essential
in driving traffic to your site. Search engine optimization
should be initiated upon the start
of your Website design
or Internet Marketing
project.
Search Engine Optimization
SEO involves optimizing your site for your selected
keywords. Your keywords will be carefully selected based
on your target audience, competitors, keyword popularity
and keyword competitiveness.
Search Engine Marketing
Search engine marketing (SEM) is a newer term and has
slightly different meaning with different people. In
general, it is used to describe process and strategy
of using search engines results as an advertising vehicle.
SEM may include:
• Improving site ranking in organic listings
• Purchasing paid listings or “pay per click”
advertising
• Listing the site in directories
• Link exchanges and link reciprocation
• Developing the right keywords
• Measuring the results
• Modifying the site to produce better results
Search Engine Optimization (SEO)
and Search Engine Marketing (SEM) are only a part of
the contributing factor of your site’s success.
Once you get traffic to your site, you want the site
visitor to complete the desired action of your site.
This is referred to as Website
Conversion. What does it matter how much traffic
you get or how well your site is ranked in Google, if
you are not achieving your bottom line goals.
Talking about search engine optimization without site
conversion is like having the fastest car in the world
but not putting gas in it. You will never get to your
destination in your car without gas. And you will never
achieve your Internet marketing goals without converting
site visitors.
Find out how site conversion and SEO will contribute
to your site’s success. Contact
us today to see how your Website can improve with
search engine marketingand SEO.
International SEO & SEM
If you are trying to reach a target audience in Europe,
Asia, South America or any other country don't make
the common mistake of just translating your site. Your
site needs to be optimized for the targeted country
and language.
You need an expert to help you with search engine optimization
and marketing in other countries. Search engines can
vary from country to country. For example Google is
not the most widely used search engine in China. Knowing
which search each country uses is vital if you want
to capture the attention of your target audience.
Are you targeting your site to other countries that
speak English? Keep in mind that the culture is different.
Even English speaking countries use different words
to mean the same thing.
For example, most people are familiar with the fact
that the trunk of a car in many British countries is
referred to as the boot, and the hood of the car is
referred to as the bonnet. Imagine what that difference
can make when you are optimizing your site.
Read more about about how we can help companies with
International
marketing, Web design,
Web site globalization
and SEO.
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