Website Usability: Form and Function
Have you ever been on a site that looks pretty but
finding something is a nightmare? The site visitor's
overall experience, finding key information and using
the site's functions are all a part of Web site
usability. Plus, it’s not how well YOU
use the site, but how well your target audience
can use it.
Site usability follows some simple
rules such as clean and consistent navigation, easy
to read text, pleasing graphics, easy to follow links.
These rules seem simple but implementing them with graphics,
text, headers, call to actions, navigation, logos, tag
lines, phone numbers, product information, promotions
and other Web site elements gets complicated. The bottom
line in site usability is providing a site that your
customers will enjoy using and use often.
How do you know that you have site that is designed
for your target audience? Your site designed by ePlus
Marketing will be tested by the target audience in what
we call a usability test. In this test,
a site user is observed by our development team so that
their actions and reactions are noted.
The following are examples of some of the questions
a Website usability test will answer:
•Does the home page clearly identify what the
site is about?
•Can they quickly and easily find information
they are searching for?
•Do they understand what the products or services
•Is the check out process easy to use?
•Can they find their way through the site?
•Do they have difficulty completing forms on the
•Would they want to return?
How does your site rate? Find out in our FREE