If you are considering taking your
products or services to a global market the terms localization,
globalization and internationalization may all be a
bit confusing.
When you hear the terms Website globalization and Website
internationalization it generally means the preparation
of the site so that it can be easily adapted to different
locals or countries.
Localization is the process of adapting the Website
for a specific local. Localization involves language
translation, design and cultural customization.
Going Global:
Prior to going global there are several questions you
need to consider:
•What is the strategy to support other languages
within the company?
•Have you selected a reliable, experienced translation
company?
•Who will assist with cultural aspects of marketing
and buying behavior?
•How are you going to handle emails and phone
calls from within the country?
•Does your Website support local currencies
and preferred payment options?
•Does your Website display local time, date
and measurement formats?
• Is the current text internationalized?
•How are you managing delivery, tariffs and
returns of your product?
•How are you going to handle international Internet
marketing activities such as multilingual search
engine optimization and multilingual Adwords campaigns?
•Are you translating your brand name, logos,
trademarks, etc?
•Have you researched international trademark
laws for your targeted countries?
•If your site will be translated into multiple
languages how will you handle updates, press
releases, new product launches, etc?
These questions will help get you started in taking
your product or service to a global audience. Many companies
start with a simple plan and target one or two counties
at first. Taking on several counties at once is a huge
undertaking. Your systems, procedures and assumptions
can easily be tested with one country before you move
on to other countries.
At ePlus Marketing, we have teamed with experienced
professional services in the areas of translation, international
law, logistics and international market research. If
you are just getting started with multilingual Websites
or want to improve your existing sites, we can help
with every step. Call us today at 314-569-9880
to find out more about Website globalization,
localization and international Internet marketing.
Some of our most recent success with some of our clients:
• Increased international Web visitors by 179%
• Increased targeted country Web site visitors
by over 300%
• Increased the percent of total revenue by foreign
companies by 25%
• Increased Web ranking on foreign search engines
to the first page
• Increased Web site visits referred by foreign
search engines by 251%
• Increased conversion ratio for international
customers by 150%
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