Analytics: Better Marketing through Better Information
What is Web analytics? It is the process
of collating and analyzing a site's activity based on
metrics to measure its performance.
Why should you care? Web analytics
can tell you exactly what your site visitors are doing
on your site. Without it you are blindly making changes
and improvements and hoping for the best results. It’s
the difference between reacting due to impulse compared
to acting based on facts.
Knowing the right information helps optimize a site
to achieve optimal results. Optimizing
your site for performance includes such elements as:
• Promotional mix
• Content
• Links
• Navigation
• On site searches
• Merchandising
What if changing the location of your search button
produced 20% more leads or 30% more sales. Would you
want to know? You would also want to know as soon as
possible and not in weeks or monthly reports.
What does Web analytics measure? Many
hosting companies and developers give their clients
standard reports such as how many hits and unique visitors
a site receives. Most of these programs only provide
reports on the top pages. Using the right tools can
give you more of the right information and measure the
effectiveness of:
• Pay-per click programs
• Search engine marketing
• Content changes
• Lead generation initiatives
• Promotions
• Return visit strategy
• e-mail marketing
How successful is your site? Receive a no hassle FREE
Web analysis.
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