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Web Localization

 
 

If you are considering taking your products or services to a global market the terms localization, globalization and internationalization may all be a bit confusing.

When you hear the terms Website globalization and Website internationalization, it generally means the preparation of the site in order to make it easily adapted to different locals or countries.

Localization is the process of adapting the Website for a specific country. Localization involves language translation, design and cultural customization.

Going Global:

Prior to going global there are several questions you need to consider:

• What is your strategy to support other languages?
• Have you selected a reliable, experienced translation company?
• Who will assist with cultural aspects of marketing and buying behavior?
• How are you going to handle emails and phone calls from prospects and clients within the   country?
• Does your Website support local currencies and preferred payment options?
• Does your Website display local time, date and measurement formats?
• Is the current text internationalized?
• How are you managing delivery, tariffs and returns of your product?
• How are you going to handle international Internet marketing activities such as multilingual   search engine optimization and multilingual Adwords campaigns?
• Are you translating your brand name, logos, trademarks, etc?
• Have you researched international trademark laws for your targeted countries?
• If your site will be translated into multiple languages how will you handle updates, press   releases, new product launches, etc?

These questions will help get you started in taking your product or service to a global audience.

Many companies start with a simple plan and target one or two counties at first. Taking on several counties at once is a huge undertaking. Your systems, procedures and assumptions can easily be tested with one country before you move on to other countries.

At ePlus Marketing, we have teamed with experienced professional services in the areas of translation, international law, logistics and international market research. If you are just getting started with multilingual Websites or want to improve your existing sites, we can help with every step. Call us today at 314-569-9880 to find out more about Website globalization, localization and international Internet marketing.

Some of our most recent success:
• Increased international Web visitors by 179%
• Increased targeted country Web site visitors by over 300%
• Increased the percent of total revenue by foreign companies by 25%
• Increased Web ranking on foreign search engines to the first page
• Increased Web site visits referred by foreign search engines by 251%
• Increased conversion ratio for international customers by 150%

 

 

 

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ePlus Marketing
1001 Craig Road, Ste 260
St. Louis, MO 63146
314-569-9880

 

 

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